Case Study: Tachyon Impact Solutions
What if every physical object had an unforgeable fingerprint?
Tachyon Impact Solutions uses geometric-spectral scanning to create unique digital twins for physical objects — no tags, no markers, just the object itself.
A cut diamond can be traced back to its rough stone. A modified part remains identifiable. Stolen or counterfeit goods are instantly recognized.
We're excited to have built the complete brand identity behind the technology that will eliminate $1.79 trillion in counterfeit goods by 2030 — and eventually put authentication power in everyone's pocket. (Source)
This is product authentication, reimagined.
The Logo
When we designed Tachyon's brand, we had to visualize something most people never see: the moment an object reveals its hidden authenticity.
THE FORM: Geometric-Spectral DNA
The logo represents 3D-capturing frames cut from a cube. Each element represents one visible cubic face — because a cube has six faces but only three are visible at once. This mirrors Tachyon's core principle: there's always hidden details, invisible evidence of authenticity waiting to be revealed beneath the surface.
These three elements work like geometric-spectral DNA — combining to create unique identification, just like genetic triplets. They create the frame of reference for establishing certainty.
THE TRANSFORMATION
Watch how the frames move:
→ Expanded: Raw object being scanned, aperture open
→ Transitioning: Physical becoming digital
→ Condensed: Verified, encrypted, secured
Like an iris or camera shutter — that moment of revelation when truth is exposed. The transformation tells the complete authentication story.
This three-part structure also directly mirrors the technology itself: Tachyon's "geometric-spectral triplets" — tiny clusters of unique reference points that authenticate each object.
THE COLOR: A Spectrum of Certainty
Three industrial materials create a journey from question to answer:
→ Light gray (titanium/steel): Uncertain, unverified — the starting point
→ Dark gray (graphite/carbon): In process, scanning, examining
→ Vanta Black (oil/obsidian): Absolute proof, verified, secured
From surface to depth. From light to certainty.
THE PRINCIPLE
The logo isn't decoration — it's a functional diagram of authentication itself. Every element connects directly to how the technology works.
That's the difference between styling and design. Between looking good and meaning something.
Brand Visual Identity
A logo is just the beginning. A brand system is how that logo becomes a language that works across every touchpoint.
THE CAPTURE FRAME PRINCIPLE
The logo's three frames became our core design element — but they needed to do more than sit in the corner looking nice.
We made them functional. Active. Everywhere.
Across the website, every element sits inside hairline light-gray capture frames. Buttons, images, text blocks, feature cards — all contained within these geometric boundaries. It's not just visual consistency — it's a constant reminder: every object can be verified, every element is captured.
The frames expand across product photography, literally wrapping around objects as if humans are scanning them in real-time. A diamond. A handbag. A sculpture. Each one being held within the authentication system.
THE MORPHIC IDENTITY
Earlier we showed how the logo transforms from expanded to condensed. That morphing principle became part of the entire brand behavior.
Website interactions don't just fade or slide — they morph. Content cards in the Business Benefits section shift and transform as you scroll. The logo itself breathes, opening and closing like an aperture ready to capture the next object.
This isn't animation for the sake of animation. It's the brand expressing what the technology does: capture, analyse, verify — instantly and continuously.
THE TYPOGRAPHY SYSTEM
We tested 50 typefaces before landing on the right one. But here's where it gets interesting: we didn't just choose a font and call it done.
This negative space formed between the three logo elements? We used that exact shape to cut into specific letterforms, making the typography unique and inseparable from the mark. Custom modifications that only work for this brand.
THE COLOR PHILOSOPHY
While most tech brands drown everything in gradients and neon, we did the opposite.
The brand lives almost entirely in grayscale. Monochrome. Industrial. Restrained.
Why? Because the technology isn't about making things flashy — it's about revealing what's already there. The objects themselves shine. A gemstone's facets. A handbag's texture. A pill's coating.
The brand steps back. The objects step forward.
The only color presence? A subtle gradient presence, reminding of how the technology works: by using an “X-RAY-like” spectral analysis.
Notice how AI tech startups have dark mode enabled across their websites and marketing materials? Almost everything happens in light mode for Tachyon, intentionally. Their technology doesn’t need nor rely on AI.
THE OBJECT LIBRARY
To show the universal application of the technology, we created a complete asset library of object illustrations: luxury goods, electronics, pharmaceuticals, gemstones, automotive parts, art, agriculture.
Each object rendered in multiple views: → Isometric perspective showing the object in context → Front view for clarity and recognition → Wireframe view revealing the hidden geometric structure (WIP)
These aren't stock illustrations — they're custom-built assets that live within the capture frames. Each one demonstrates what Tachyon does: peak beneath the surface to reveal authentic structure.
The objects are vibrant and detailed against the grayscale brand environment. They demand attention because technology makes them the protagonist of every story.
THE PRINCIPLE
A visual system isn't about controlling how things look — it's about creating behavior patterns that reinforce what the brand does.
For Tachyon, every visual decision maps back to the authentication process: → Frames capture and contain → Morphing shows transformation from physical to digital → Grayscale lets objects shine with their true colors → Multi-view object rendering reveals hidden depth → Geometry creates precision and certainty
The system doesn't just look like authentication technology — it behaves like it.
When form and function become inseparable, you don't just have a brand. You have a language that anyone can understand, even if they've never heard of geometric-spectral digital twins.
From whiteboard to world-ready
Try explaining "geometric-spectral digital twins" at a dinner party. Now try visualizing it. From whiteboard to world-ready: how we developed Tachyon’s brand identity.
THE CHALLENGE
Tachyon's technology is groundbreaking — which meant we had zero direct visual references. No category conventions. No established design language. Just complex science that needed to become instantly understandable.
And here's the thing: it's B2B today, but B2C in 2–3 years (company roadmap envisions developing portable authentication devices that will be accessible, affordable, and owned by anyone.) The brand has to work in a boardroom now and in someone's pocket later.
THE PROCESS
We started where we always do: listening. Hours of conversations to truly understand how the technology works: Here’s Max Rady (CTO and co-founder) trying to explain to us how the triplets hash generation works. Collecting keywords. Drawing terrible sketches (yes, we are not afraid to do that). Making sure we weren't just decorating complexity — we were translating it.
CTO and Co-Founder Max Rady explaining his ground-breaking technology in details
Then we studied the landscape. What do authentication companies look like? Supply chain tech? Security firms? Turns out: a lot of shields, locks, and checkmarks. Safe. Predictable. Forgettable.
We needed something different.
We developed five distinct visual directions. Presented them. Defended them. Killed three. The remaining two had something — but neither was complete.
So we did something unexpected: we merged them.
Snapshot from the project’s working file
THE DETAILS
50 typefaces tested. 20 color combinations explored. The three-frame system kept evolving — too static, too mechanical, too decorative.
Then we noticed something: the negative space between the three elements created a unique shape. We used it to cut into the letterforms, making the typography inseparable from the mark itself.
But we hit a problem. From certain angles, it looked like a boomerang. And boomerangs... come back. Not exactly the message for authentication technology.
Back to the drawing board.
THE SOLUTION
We kept refining the geometry until the frames felt liquid — morphic, not fixed. A logo that transitions, that breathes, that's ready to capture objects at any given moment.
Not a static stamp. A living system.
The expanded frames scan. The condensed form secures. Everything in between is transformation: physical to digital, uncertain to proven, hidden to revealed.
It took longer than we planned. More rounds than we quoted. But sometimes that's just how it goes when you're figuring things out as you build them.
Approved main logo
Landing Page
A website for authentication technology shouldn't just explain — it should let you experience what the scanning physical objects process feels like.
THE HERO INTERACTION
Land on the homepage and you get an easter egg: find the imperfections in a rough gemstone. Move a see-through frame across the surface and it reveals the wireframe beneath — showing the micro-geometry that makes each stone unique.
It's a simple interaction, but it does something important: it makes you feel what Tachyon does. You're not reading about authentication. You're authenticating.
THE MORPHING SYSTEM
Scroll to the Business Benefits section and watch the content cards morph and shift as you move through them. This isn't animation for decoration — it's the brand's "morphness" principle in action. Liquid. Flexible. Always ready to capture the next object.
Every transition reinforces the idea: this technology adapts to whatever you need to verify.
THE DESIGN LANGUAGE
Look closely at the page structure. Almost everything sits inside hairline light-gray capture frames — buttons, images, text blocks. The entire website translates one idea: every object can be verified.
And here's the interesting part: the site is designed in almost pure grayscale. Monochrome. Industrial.
But the objects? They shine. They pop. They demand attention.
Because that's what the technology does — it makes objects themselves the star. Their unique fingerprints. Their irreplaceable authenticity.
THE DETAILS
Even the CTA buttons carry the story forward. Hover over them and you'll see a moving spectral gradient — a subtle nod to the spectral scanning that powers the whole system.
Nothing is random. Every interaction maps back to how authentication works.
THE PRINCIPLE
We could have built a standard tech site: hero section, feature grid, testimonials, contact form. Clean. Professional. Forgettable.
Instead, we tried to make you understand what it feels like when invisible truth becomes visible. When hidden geometry reveals itself. When certainty emerges from complexity.
Kudos to Grant Boufford from CMD-K Design for helping us make it even better than we imagined.
Launch Video
26 seconds to introduce a brand and explain breakthrough technology: Creating Tachyon's launch video.
THE CHALLENGE
Most brands get either a logo reveal or a technology explainer. Rarely both. And almost never in the same 26-second video.
But Tachyon needed both. They're launching to enterprise audiences who need to understand complex concepts quickly, while building awareness for eventual consumer applications 2-3 years out.
The video had to work on social media including LinkedIn, in decks, at trade shows. It needed to feel premium without being inaccessible. Technical without being dry.
THE DECISIONS
Starting with infinity
We open with endless isometric cubes — visual shorthand for "this works for everything." Not just luxury goods. Not just pharmaceuticals. It’s a global database of every physical object.
The cube cutting sequence
Showing hairline frames slice through the cube and isolate three elements does two things: it's a logo reveal, but it's also demonstrating the scanning process. The brand identity and the technology process are the same motion.
The morphing logo
The logo shifts from closed to open — the aperture principle. This isn't just brand animation. It's showing the technology activating, ready to capture.
Object variety
Gemstone, handbag, perfume, pill, chip, sculpture. We deliberately chose objects from different industries at different price points. The message: universal application. One technology, infinite use cases.
The X-ray treatment
RGB-like scanning passes aren't just visual flair — they reference the actual spectral analysis Tachyon uses. We're showing you what the technology "sees."
Wireframe revelation
The gemstone wireframe exposes the hidden geometry that makes authentication possible. Surface to structure. Visible to invisible. This is the core brand narrative visualized.
The triplet zoom and hash generation
We go from macro (whole object) to micro (single triplet) to digital (hashcode). It compresses the entire authentication journey into seconds: scan → analyze → verify → secure.
The rapid messaging
Four statements hit fast because they need to. This isn't a contemplative brand film — it's a demonstration of speed and certainty. The technology works instantly. The video reflects that pace.
Sound design
Every cut, scan, and number in the video has an associative audio track because the technology operates across multiple dimensions. Visual + spectral. Geometry + data. Sound helps making the invisible tangible.
THE PHILOSOPHY
At T-R-I, we believe there are countless ways to tell a story. For Tachyon, we needed a unique synthesis: logo reveal meets technology explainer meets brand manifesto.
Every decision served the dual purpose of introducing the brand identity while demonstrating what the technology actually does. Form and function, inseparable.
26 seconds. Brand launched. Technology explained. Future visualized.
Watch:
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