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Who trusts us
Case 01 · The brief
Tachyon uses geometric-spectral scanning to create unique digital twins for physical objects. No tags, no markers, just the object itself. A cut diamond traces back to its rough stone. Counterfeits are instantly recognized.
tachyon website · actual
Case 01 · The logo
logo architecture · actual board
The mark is 3D-capturing frames cut from a cube. A cube has six faces but only three are visible at once: there is always hidden evidence of authenticity beneath the surface.
The three elements work like geometric-spectral DNA, combining to create unique identification, exactly like the technology's own triplets.
Case 01 · Motion
Expanded: raw object being scanned, aperture open.
Transitioning: physical becoming digital.
Condensed: verified, encrypted, secured.
The morphing became the entire brand behavior. Interactions on the site don't fade or slide, they morph, continuously capturing the next object.
the actual logo animation
Case 01 · Color & system
spectrum of certainty · actual
the capture-frame principle · actual
Case 01 · Asset library
object library · actual
Luxury goods, electronics, pharmaceuticals, gemstones, automotive parts, art. Each rendered in isometric, front, and wireframe views, revealing the hidden geometric structure.
Vibrant and detailed against the grayscale environment, because the technology makes objects the protagonist of every story.
Case 01 · How the sausage gets made
Case 01 · Outcome
Even if they've never heard of geometric-spectral digital twins. Every visual decision maps back to the authentication process: frames capture, morphing transforms, grayscale reveals, geometry certifies.
The system doesn't just look like the technology. It behaves like it.
approved main logo · actual
Case 02 · Reading the logo
clarity · control · certainty · actual board
Case 02 · The Adaptive Card
Rule 1: the top-left corner is always straight.
Rule 2: every other corner is rounded.
Rule 3: one diagonal cut per card, always with a rounded edge.
The tension between sharpness and fluidity is deliberate: precision and adaptability, held in the same form. It mirrors the geometry of the logo itself.
the adaptive card · actual
Case 02 · Art direction
four registers · actual
vr red #BE2026 · vr crème #F8DE96 · actual
Case 02 · The details register
detail register · actual
Rather than showing landmark projects in full, the principle was to get as close as possible: a single surface, a structural joint, a repeating facade element.
Abstract to an unfamiliar eye. Immediately recognizable to anyone who knows the work. Credibility, not stock imagery.
Case 02 · Outcome
The Webflow site is the identity most completely realised, plus an interactive company profile that duplicates with a unique URL per client, so the team knows exactly who is paying attention.
Every decision documented. Every principle with a reason. Confidence in a brand comes from knowing exactly why it is the way it is.
Visit the live site →
brand cover · actual
The humans
Strategy and partnerships lead with deep experience in fintech, creative strategy, and digital media. Trinity Business School, Dublin. Builds dynamic collaborations and scales ideas into reality.
Designer and visual storyteller. PhD in Art & Science from the Sorbonne, a decade as curator and educator. Blends strategic thinking with visual clarity for high-impact B2B design.
Q&A · and the only slide that matters
Free 30-minute discovery call. Bring your messiest deck, your driest report, or just an idea. We've seen worse. We made slide 15.
Version 2.7.0 · "Feedback Round One"
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