FunnelFuel’s Brand Transformation to Mitigate Risks & Strengthen Market Position
CLIENT
SERVICES
Rebranding
Brand Guidelines
Template Design
Pitch Deck
Sales Enablement Materials
INDUSTRY
Digital Marketing
B2B Saas
Challenge:
As FunnelFuel expanded rapidly in the B2B marketing tech space, their existing brand identity no longer aligned with their evolving business model. Without a strategic rebrand, they risked market confusion, inconsistent messaging, and potential conflicts of interest with new partners and investors. A clear, future-proof brand was essential to support their next phase of growth.
Solution:
TRI led a comprehensive brand transformation to ensure clarity, consistency, and market alignment. The rebrand focused on:
Logo redesign to reflect a more distinct and authoritative presence.
Brand guidelines to eliminate inconsistencies and set clear usage rules across platforms.
Refined messaging strategy to prevent conflicts of interest and position FunnelFuel as a leader in its space.
Sales & investor materials (PowerPoint decks, infographics, and collateral) to reinforce brand integrity and trust.
Outcomes:
The rebrand solidified FunnelFuel’s position as an innovative and established leader in the B2B marketing sector.
Enhanced credibility and trust with enterprise clients, investors, and partners.
Elevated brand presence, reinforced by consistent, modern, and scalable visuals, supporting a cohesive growth narrative that resonates across the industry.
500% growth in team size following the rebrand, with a marketing team built around the new brand.
Engagedly Targets Enhancing Their Sales Conversion Rates
CLIENT
SERVICES
Sales Deck
GTM Deck
Infographics
INDUSTRY
HR
B2B SaaS
Challenge:
Engagedly, a SaaS company specializing in employee engagement solutions, faced challenges in effectively communicating their product's benefits to enterprise clients, leading to longer sales cycles and lower conversion rates.
Solution:
TRI developed a tailored sales and go-to-market (GTM) deck that showcased Engagedly's features, benefits, and ROI for potential clients. The deck included industry pain problems, case studies, explainer infographics, and interactive elements to engage prospects.
Outcomes:
Enhanced client understanding and appreciation of Engagedly's value proposition.
Empowered sales teams with clear, persuasive visuals that resonate with enterprise clients.
Fostered deeper connections with prospects through interactive storytelling.
Visualizing Global Reading Trends in 2024
CLIENT
SERVICES
Data Analytics
Digital Publishing
Infographics
A Digital Publisher
INDUSTRY
Challenge:
Existing reports on reading habits were packed with numbers but lacked engagement. The goal was to turn dry statistics into an engaging, easy-to-digest visual story that highlights global literacy trends, reading preferences, and book consumption patterns.
Solution:
TRI designed a playful and inviting infographic series, blending soft colors, whimsical typography, and engaging illustrations. Using data visualizations, storytelling elements, and interactive-feel layouts, the design guided viewers through the evolution of literacy, best-selling books, and country-specific reading habits in an approachable and entertaining way.
Outcomes:
Made reading statistics visually engaging and shareable.
Simplified complex global literacy trends through storytelling.
Encouraged curiosity and engagement with a light, friendly design.
FireStats Transforms Complex Data into Actionable Insights
CLIENT
SERVICES
Document Production
Template Design
Business Proposal
FireStats
INDUSTRY
Data Analytics
Public Sector
Challenge:
FireStats, a data analytics firm, had difficulty presenting complex datasets to their clients and stakeholders in a clear engaging manner, resulting in underutilization of their insights and missed business opportunities.
Solution:
TRI has been collaborating with FireStats to create interactive data storytelling reports that translated intricate big data into clear, visually appealing narratives. These reports highlight key trends, patterns, and actionable recommendations.
We also developed a set of interactive templates to streamline FireStats team’s needs of producing high-quality on-brand business proposals, analytical reports and other documents.
Outcomes:
Improved stakeholder engagement and client’s satisfaction.
Led to an increase in client retention rates.
Team is now spending less time on everyday tasks.
Scaling a B2B SaaS Platform with a Clear Visual Storytelling
CLIENT
A Promising Start-Up
INDUSTRY
SERVICES
Infographics
Aerospace
B2B SaaS
Challenge:
A B2B SaaS company needed to communicate its scaling strategy to investors, partners, and internal teams. Their existing materials were text-heavy, making it difficult to convey how automation, AI integration, and cloud optimization worked together to drive growth.
Solution:
TRI designed a set of isometric infographics that visually mapped out the company's structured approach to scaling. These infographics provided a clear, step-by-step representation of system phases, dependencies, and growth strategies, making it easier for stakeholders to grasp complex workflows.
Outcomes:
Improved stakeholder understanding of the SaaS growth model
Accelerated decision-making for product development and investment
Strengthened positioning as an AI-powered, scalable tech platform
Streamlining Zerocool.TV Document Production with Branded Templates
Document Production
Template Design
CLIENT
INDUSTRY
Media Production
TV
SERVICES
Challenge:
ZeroCool.TV, a media production company, had an established brand identity but lacked consistency in their internal and client-facing documents. Without standardized templates, their materials—ranging from proposals to production schedules—were visually disjointed, making document creation inefficient and weakening brand presence.
Solution:
TRI developed a cohesive set of branded templates designed for both functionality and visual impact. Using a moodboard and style sheet, we ensured alignment with ZeroCool.TV’s brand while optimizing usability.
The project included:
Keynote template for compelling project proposals
Pages templates for production schedules, invoices, and estimates
Google Sheets template for organized, easy-to-use call sheets
Capability Statement to effectively showcase the company’s expertise
Outcomes:
Established a unified visual identity across all documents.
Improved efficiency, reducing time spent formatting materials.
Created polished, professional templates that enhance client perception.
Your company is innovating.
Let’s make sure your message is just as powerful.