TRI Presenter
2.8.0
CASE STUDY
Product authentication, reimagined
Tachyon Impact Solutions uses geometric-spectral scanning to create unique digital twins for physical objects: no tags, no markers, just the object itself. A cut diamond can be traced back to its rough stone. A modified part remains identifiable. Stolen or counterfeit goods are instantly recognized.
We're excited to have built the complete brand identity behind the technology that will eliminate $1.79 trillion in counterfeit goods by 2030 (Source), and eventually put authentication power in everyone's pocket.
Tachyon Impact Solutions Website →
the live websiteThe logo · The form: geometric-spectral DNA
logo architectureThe logo represents 3D-capturing frames cut from a cube. Each element represents one visible cubic face, because a cube has six faces but only three are visible at once. This mirrors Tachyon's core principle: there's always hidden details, invisible evidence of authenticity waiting to be revealed beneath the surface.
These three elements work like geometric-spectral DNA, combining to create unique identification, just like genetic triplets. They create the frame of reference for establishing certainty.
The logo · The transformation
Like an iris or camera shutter: that moment of revelation when truth is exposed. The transformation tells the complete authentication story.
This three-part structure also directly mirrors the technology itself: Tachyon's "geometric-spectral triplets", tiny clusters of unique reference points that authenticate each object.
the actual logo animationThe color · A spectrum of certainty
From surface to depth. From light to certainty.
spectrum of certaintyThe principle
Every element connects directly to how the technology works. That's the difference between styling and design. Between looking good and meaning something.
And a logo is just the beginning. A brand system is how that logo becomes a language that works across every touchpoint.
Brand visual identity · The capture frame principle
Across the website, every element sits inside hairline light-gray capture frames. Buttons, images, text blocks, feature cards: all contained within these geometric boundaries. It's not just visual consistency, it's a constant reminder: every object can be verified, every element is captured.
The frames expand across product photography, literally wrapping around objects as if humans are scanning them in real-time. A diamond. A handbag. A sculpture. Each one being held within the authentication system.
websiteBrand visual identity · The morphic identity
brand launch videoEarlier we showed how the logo transforms from expanded to condensed. That morphing principle became part of the entire brand behavior. Website interactions don't just fade or slide: they morph. Content cards in the Business Benefits section shift and transform as you scroll. The logo itself breathes, opening and closing like an aperture ready to capture the next object.
Brand launch video on YouTube →Brand visual identity · Typography & color philosophy
We tested 50 typefaces before landing on the right one. But here's where it gets interesting: we didn't just choose a font and call it done. The negative space formed between the three logo elements? We used that exact shape to cut into specific letterforms, making the typography unique and inseparable from the mark. Custom modifications that only work for this brand.
While most tech brands drown everything in gradients and neon, we did the opposite. The brand lives almost entirely in grayscale. Monochrome. Industrial. Restrained. The technology isn't about making things flashy: it's about revealing what's already there. The brand steps back. The objects step forward.
Notice how AI tech startups have dark mode enabled everywhere? Almost everything happens in light mode for Tachyon, intentionally. Their technology doesn't need nor rely on AI.
Brand visual identity · The object library
These aren't stock illustrations: they're custom-built assets that live within the capture frames. Each one demonstrates what Tachyon does: peak beneath the surface to reveal authentic structure.
object libraryThe principle
From whiteboard to world-ready · The challenge
Tachyon's technology is groundbreaking, which meant no category conventions, no established design language. Just complex science that needed to become instantly understandable. And here's the thing: it's B2B today, but B2C in 2-3 years. The brand has to work in a boardroom now and in someone's pocket later.
We made sure we weren't just decorating complexity: we were translating it. Here's Max Rady (CTO and co-founder) trying to explain to us how the triplets hash generation works.
Max Rady explaining his technology in detailsFrom whiteboard to world-ready · The process
We developed five distinct visual directions. Presented them. Defended them. Killed three. The remaining two had something, but neither was complete.
So we did something unexpected: we merged them.
From whiteboard to world-ready · The details
negative space, cut into letterformsWe used it to cut into the letterforms, making the typography inseparable from the mark itself.
But we hit a problem. From certain angles, it looked like a boomerang. And boomerangs... come back. Not exactly the message for authentication technology. Back to the drawing board.
From whiteboard to world-ready · The solution
We kept refining the geometry until the frames felt liquid: morphic, not fixed. A logo that transitions, that breathes, that's ready to capture objects at any given moment.
The expanded frames scan. The condensed form secures. Everything in between is transformation: physical to digital, uncertain to proven, hidden to revealed.
It took longer than we planned. More rounds than we quoted. But sometimes that's just how it goes when you're figuring things out as you build them.
approved main logoLanding page · The hero interaction
Land on the homepage and you get an easter egg: move a see-through frame across the surface and it reveals the wireframe beneath, showing the micro-geometry that makes each stone unique.
It's a simple interaction, but it does something important: it makes you feel what Tachyon does. You're not reading about authentication. You're authenticating.
Try it out yourself →
website hero interactionLanding page · The morphing system & design language

Content cards morph and shift as you scroll: the brand's "morphness" principle in action. Liquid. Flexible. Always ready to capture the next object.

Almost everything sits inside hairline capture frames, in near-pure grayscale. But the objects? They shine. They pop. They demand attention.
Landing page · The details & the principle
website hero sectionEven the CTA buttons carry the story forward. Hover over them and you'll see a moving spectral gradient: a subtle nod to the spectral scanning that powers the whole system. Every interaction maps back to how authentication works.
Kudos to Grant Boufford from CMD-K Design for helping us make it even better than we imagined.
Visit and explore →Launch video · The challenge
Most brands get either a logo reveal or a technology explainer. Rarely both. And almost never in the same 26-second video. But Tachyon needed both. They're launching to enterprise audiences who need to understand complex concepts quickly, while building awareness for eventual consumer applications 2-3 years out.
The video had to work on social media including LinkedIn, in decks, at trade shows. It needed to feel premium without being inaccessible. Technical without being dry.
Watch on YouTube →Launch video · The decisions, 1 of 3

We open with endless isometric cubes: visual shorthand for "this works for everything." A global database of every physical object.

Hairline frames slice through the cube and isolate three elements: a logo reveal that also demonstrates the scanning process.
Launch video · The decisions, 2 of 3

Objects from different industries at different price points. The morphing logo shifts from closed to open: the aperture principle, the technology activating.

The gemstone wireframe exposes the hidden geometry that makes authentication possible. Surface to structure. Visible to invisible. The core brand narrative, visualized.
Launch video · The decisions, 3 of 3
The triplet zoom and hash generation. We go from macro (whole object) to micro (single triplet) to digital (hashcode). It compresses the entire authentication journey into seconds.
The rapid messaging. Four statements hit fast because they need to. This isn't a contemplative brand film: it's a demonstration of speed and certainty.
Sound design. Every cut, scan, and number has an associative audio track, because the technology operates across multiple dimensions. Sound helps making the invisible tangible.


The philosophy
At T-R-I, we believe there are countless ways to tell a story. For Tachyon, we needed a unique synthesis: logo reveal meets technology explainer meets brand manifesto. Need any help on similar projects of yours? Book a free consultation with us and get a quote.
© 2026 TRI NET LLC
This case study is a presentation. Drive it like one.
Version 2.8.0 · "Open Recent"
All case study images are actual project materials. The autosave indicator is decorative but emotionally load-bearing. © 2026 TRI NET LLC.