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CASE STUDY

Tachyon Impact Solutions

Brand identityDesign systemWebsiteLaunch video2025

Product authentication, reimagined

What if every physical object had an unforgeable fingerprint?

Tachyon Impact Solutions uses geometric-spectral scanning to create unique digital twins for physical objects: no tags, no markers, just the object itself. A cut diamond can be traced back to its rough stone. A modified part remains identifiable. Stolen or counterfeit goods are instantly recognized.

We're excited to have built the complete brand identity behind the technology that will eliminate $1.79 trillion in counterfeit goods by 2030 (Source), and eventually put authentication power in everyone's pocket.

Tachyon Impact Solutions Website →
Tachyon Impact Solutions websitethe live website
Tachyon · Case study

The logo · The form: geometric-spectral DNA

Logo architecture: frames cut from a cubelogo architecture

Frames cut from a cube.

The logo represents 3D-capturing frames cut from a cube. Each element represents one visible cubic face, because a cube has six faces but only three are visible at once. This mirrors Tachyon's core principle: there's always hidden details, invisible evidence of authenticity waiting to be revealed beneath the surface.

These three elements work like geometric-spectral DNA, combining to create unique identification, just like genetic triplets. They create the frame of reference for establishing certainty.

Tachyon · The logo

The logo · The transformation

Watch how the frames move.

  • Expanded: Raw object being scanned, aperture open
  • Transitioning: Physical becoming digital
  • Condensed: Verified, encrypted, secured

Like an iris or camera shutter: that moment of revelation when truth is exposed. The transformation tells the complete authentication story.

This three-part structure also directly mirrors the technology itself: Tachyon's "geometric-spectral triplets", tiny clusters of unique reference points that authenticate each object.

The logo animating between expanded and condensed statesthe actual logo animation
Tachyon · The logo

The color · A spectrum of certainty

Three industrial materials create a journey from question to answer.

  • Light gray (titanium/steel): Uncertain, unverified: the starting point
  • Dark gray (graphite/carbon): In process, scanning, examining
  • Vanta Black (oil/obsidian): Absolute proof, verified, secured

From surface to depth. From light to certainty.

The Tachyon color spectrumspectrum of certainty
Tachyon · The logo

The principle

The logo isn't decoration: it's a functional diagram of authentication itself.

Every element connects directly to how the technology works. That's the difference between styling and design. Between looking good and meaning something.

And a logo is just the beginning. A brand system is how that logo becomes a language that works across every touchpoint.

Tachyon · Brand visual identity

Brand visual identity · The capture frame principle

Functional. Active. Everywhere.

Across the website, every element sits inside hairline light-gray capture frames. Buttons, images, text blocks, feature cards: all contained within these geometric boundaries. It's not just visual consistency, it's a constant reminder: every object can be verified, every element is captured.

The frames expand across product photography, literally wrapping around objects as if humans are scanning them in real-time. A diamond. A handbag. A sculpture. Each one being held within the authentication system.

Capture frames across the websitewebsite
Tachyon · Brand visual identity

Brand visual identity · The morphic identity

Morphing brand behavior in the launch videobrand launch video

The morphing became brand behavior.

Earlier we showed how the logo transforms from expanded to condensed. That morphing principle became part of the entire brand behavior. Website interactions don't just fade or slide: they morph. Content cards in the Business Benefits section shift and transform as you scroll. The logo itself breathes, opening and closing like an aperture ready to capture the next object.

Brand launch video on YouTube →
Tachyon · Brand visual identity

Brand visual identity · Typography & color philosophy

Restraint, on purpose.

The typography system

We tested 50 typefaces before landing on the right one. But here's where it gets interesting: we didn't just choose a font and call it done. The negative space formed between the three logo elements? We used that exact shape to cut into specific letterforms, making the typography unique and inseparable from the mark. Custom modifications that only work for this brand.

The color philosophy

While most tech brands drown everything in gradients and neon, we did the opposite. The brand lives almost entirely in grayscale. Monochrome. Industrial. Restrained. The technology isn't about making things flashy: it's about revealing what's already there. The brand steps back. The objects step forward.

Notice how AI tech startups have dark mode enabled everywhere? Almost everything happens in light mode for Tachyon, intentionally. Their technology doesn't need nor rely on AI.

Tachyon · Brand visual identity

Brand visual identity · The object library

Objects rendered in multiple views.

  • Isometric perspective showing the object in context
  • Front view for clarity and recognition
  • Wireframe view revealing the hidden geometric structure (WIP)

These aren't stock illustrations: they're custom-built assets that live within the capture frames. Each one demonstrates what Tachyon does: peak beneath the surface to reveal authentic structure.

The custom object illustration libraryobject library
Tachyon · Brand visual identity

The principle

The system doesn't just look like authentication technology. It behaves like it.

  • Frames capture and contain
  • Morphing shows transformation from physical to digital
  • Grayscale lets objects shine with their true colors
  • Multi-view object rendering reveals hidden depth
  • Geometry creates precision and certainty
Tachyon · Brand visual identity

From whiteboard to world-ready · The challenge

Zero direct visual references.

Tachyon's technology is groundbreaking, which meant no category conventions, no established design language. Just complex science that needed to become instantly understandable. And here's the thing: it's B2B today, but B2C in 2-3 years. The brand has to work in a boardroom now and in someone's pocket later.

We made sure we weren't just decorating complexity: we were translating it. Here's Max Rady (CTO and co-founder) trying to explain to us how the triplets hash generation works.

CTO Max Rady at the whiteboardMax Rady explaining his technology in details
Tachyon · The process

From whiteboard to world-ready · The process

Five directions. Two survivors. One unexpected merge.

We developed five distinct visual directions. Presented them. Defended them. Killed three. The remaining two had something, but neither was complete.

So we did something unexpected: we merged them.

Snapshot from the project's working file
snapshot from the project's working file
Tachyon · The process
The working file stays in the deck. It's the best part.· alex

From whiteboard to world-ready · The details

Negative space cut into the letterformsnegative space, cut into letterforms

The negative space between the elements created a unique shape.

We used it to cut into the letterforms, making the typography inseparable from the mark itself.

But we hit a problem. From certain angles, it looked like a boomerang. And boomerangs... come back. Not exactly the message for authentication technology. Back to the drawing board.

Tachyon · The process
1

From whiteboard to world-ready · The solution

Not a static stamp. A living system.

We kept refining the geometry until the frames felt liquid: morphic, not fixed. A logo that transitions, that breathes, that's ready to capture objects at any given moment.

The expanded frames scan. The condensed form secures. Everything in between is transformation: physical to digital, uncertain to proven, hidden to revealed.

It took longer than we planned. More rounds than we quoted. But sometimes that's just how it goes when you're figuring things out as you build them.

The approved main logoapproved main logo
Tachyon · The process

Landing page · The hero interaction

Find the imperfections in a rough gemstone.

Land on the homepage and you get an easter egg: move a see-through frame across the surface and it reveals the wireframe beneath, showing the micro-geometry that makes each stone unique.

It's a simple interaction, but it does something important: it makes you feel what Tachyon does. You're not reading about authentication. You're authenticating.

Try it out yourself →
Website hero interactionwebsite hero interaction
Tachyon · Landing page

Landing page · The morphing system & design language

Every transition reinforces the idea.

Morphing content cards in the Business Benefits section

Content cards morph and shift as you scroll: the brand's "morphness" principle in action. Liquid. Flexible. Always ready to capture the next object.

The grayscale design language of the site

Almost everything sits inside hairline capture frames, in near-pure grayscale. But the objects? They shine. They pop. They demand attention.

Tachyon · Landing page

Landing page · The details & the principle

Website hero section with spectral gradient CTAwebsite hero section

Nothing is random.

Even the CTA buttons carry the story forward. Hover over them and you'll see a moving spectral gradient: a subtle nod to the spectral scanning that powers the whole system. Every interaction maps back to how authentication works.

Kudos to Grant Boufford from CMD-K Design for helping us make it even better than we imagined.

Visit and explore →
Tachyon · Landing page

Launch video · The challenge

26 seconds to introduce a brand and explain breakthrough technology.

Most brands get either a logo reveal or a technology explainer. Rarely both. And almost never in the same 26-second video. But Tachyon needed both. They're launching to enterprise audiences who need to understand complex concepts quickly, while building awareness for eventual consumer applications 2-3 years out.

The video had to work on social media including LinkedIn, in decks, at trade shows. It needed to feel premium without being inaccessible. Technical without being dry.

Watch on YouTube →
the 26 seconds, playable
Tachyon · Launch video

Launch video · The decisions, 1 of 3

Starting with infinity. Then the cut.

Endless isometric cubes opening the video

We open with endless isometric cubes: visual shorthand for "this works for everything." A global database of every physical object.

Hairline frames slicing the cube

Hairline frames slice through the cube and isolate three elements: a logo reveal that also demonstrates the scanning process.

Tachyon · Launch video

Launch video · The decisions, 2 of 3

One technology, infinite use cases.

Object variety in the launch video

Objects from different industries at different price points. The morphing logo shifts from closed to open: the aperture principle, the technology activating.

Wireframe revelation of the gemstone

The gemstone wireframe exposes the hidden geometry that makes authentication possible. Surface to structure. Visible to invisible. The core brand narrative, visualized.

Tachyon · Launch video

Launch video · The decisions, 3 of 3

Scan → analyze → verify → secure.

The triplet zoom and hash generation. We go from macro (whole object) to micro (single triplet) to digital (hashcode). It compresses the entire authentication journey into seconds.

The rapid messaging. Four statements hit fast because they need to. This isn't a contemplative brand film: it's a demonstration of speed and certainty.

Sound design. Every cut, scan, and number has an associative audio track, because the technology operates across multiple dimensions. Sound helps making the invisible tangible.

Triplet zoom and hash generation
Rapid messaging frames
Tachyon · Launch video

The philosophy

Form and function, inseparable. 26 seconds. Brand launched. Technology explained. Future visualized.

At T-R-I, we believe there are countless ways to tell a story. For Tachyon, we needed a unique synthesis: logo reveal meets technology explainer meets brand manifesto. Need any help on similar projects of yours? Book a free consultation with us and get a quote.

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